This mini-course will teach you how to give a virtuoso interview. You will discover how to achieve what you want in interviews with journalists and also how to use communication with the press as a free marketing tool. You will be able to adapt your speech for the mass audience receiving your interview. You will learn how to communicate with reporters on television and radio, in print and for a mass online audience. You will be taught how to avoid the typical mistakes such as, for example, speaking accidentally into a live microphone, the phrase ‘No comment' and similar. You will be able to broadcast the largest amount of key information in the shortest of interviews. If you want to develop a mutually advantageous relationship with mass media and create the best image for your company, take this mini-course.
You will learn how to…
- Give interviews and participate in press conferences
- Adapt your message for a particular audience
- Avoid journalist "traps"