How to Give a Great Media Interview
This mini-course will teach you how to give a virtuoso interview. You will discover how to achieve what you want in interviews with journalists and also how to use communication with the press as a free marketing tool. You will be able to adapt your speech for the mass audience receiving your interview. You will learn how to communicate with reporters on television and radio, in print and for a mass online audience. You will be taught how to avoid the typical mistakes such as, for example, speaking accidentally into a live microphone, the phrase ‘No comment' and similar. You will be able to broadcast the largest amount of key information in the shortest of interviews. If you want to develop a mutually advantageous relationship with mass media and create the best image for your company, take this mini-course.

You will learn how to…
  • Give interviews and participate in press conferences
  • Adapt your message for a particular audience
  • Avoid journalist "traps"
This mini-course will teach you how to develop the various messages which you want to put across to the public. You will know about preliminary preparation — researching your audience and conducting brainstorms within your team. You will be able to convey your fundamental message clearly. You will be taught how to set out the main body and make connections between the different parts of your message. You will be able to communicate with different types of journalists from aggressive shark journalists to the ones who know nothing about the subject they’re discussing, the clown fish journalists. You will not lose your train of thought during the course of an unprepared interview. If you want to create or develop your message properly, deliver it to your audience and achieve your intended goals, take this themed mini-course.

You will learn how to…
  • Give interviews and participate in press conferences
  • Adapt your message for a particular audience
  • Deal with different types of journalists
Develop skills to build the career you’ve always wanted
Learn online with interactive lessons taught by industry experts
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